Privacy Policy

Effective date: August 7, 2026. An authorized Big O Tires franchisee.

1. Introduction

PETERSEN TIRE OF AMERICAN FORK INC.("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our locations, use our website, contact us by phone or text, or otherwise interact with our services. Please read this policy carefully. By using our services, you consent to the practices described herein.

2. Information We Collect

We may collect the following categories of personal information:

Information You Provide Directly

• Full name, mailing address, email address, and phone number
• Vehicle information, including year, make, model, VIN, and license plate number
• Appointment requests and service history
• Payment information (processed securely through third-party payment processors)
• Communications you send us, including service inquiries and feedback

Information Collected Automatically

• IP address, browser type, and device identifiers when you visit our website
• Pages visited, time spent on our site, and referring URLs
• Location data, if you enable location services on your device

Information from Third Parties

• Information from Big O Tires, LLC in connection with franchise operations
• Publicly available records or information from consumer data services

3. How We Use Your Information

We use the information we collect for the following purposes:

• Scheduling and confirming service appointments
• Performing vehicle maintenance, tire services, and repairs
• Processing payments and managing your service account
• Sending appointment reminders, service updates, and recall notifications
• Communicating promotions, special offers, and loyalty program benefits
• Responding to your questions, comments, and customer service requests
• Improving our website, services, and customer experience
• Complying with applicable legal obligations
• Detecting and preventing fraud or unauthorized activity

4. Mobile Communications and Text Messaging

If you opt in to SMS from PETERSEN TIRE OF AMERICAN FORK INC., we only send the message types you agreed to. Service texts (appointments, vehicle-ready alerts, inspection links) and promotional texts (offers and marketing) are separate opt-ins. Agreeing to service texts does not enroll you in promotional texts.

Your mobile information will not be shared with third parties for their own marketing purposes. This includes, but is not limited to, the sale, rental, or trade of your mobile phone number or opt-in data to any outside marketer, advertiser, or data broker for their independent marketing use.

You may opt out of mobile communications at any time by replying STOP to any text message you receive from us. For help, reply HELP or contact us directly at the information provided in Section 14. Standard message and data rates may apply. See also our SMS Terms.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Franchise and Brand Partners: As an authorized Big O Tires franchisee, we may share certain customer and vehicle data with Big O Tires, LLC as required by our franchise agreement, including for warranty processing, product recalls, and system-wide service records.
• Service Providers: We may engage trusted third-party vendors to assist with appointment scheduling software, payment processing, email marketing platforms, website hosting, and IT support. These vendors are contractually obligated to use your information only to perform services on our behalf.
• Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect the rights, property, or safety of PETERSEN TIRE OF AMERICAN FORK INC., our customers, or the public.
• Business Transfers: In the event of a merger, acquisition, sale of assets, or other business transfer, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

We do not share your personal mobile information with third parties for their own marketing purposes.

6. Cookies and Tracking Technologies

Our website may use cookies, web beacons, and similar tracking technologies to enhance your browsing experience and analyze site traffic. You can control cookie settings through your browser preferences. Please note that disabling cookies may affect certain functionality of our website.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Vehicle and service records may be retained for extended periods to support warranty claims and safety-related communications.

9. Your Choices and Rights

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to certain exceptions
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the information below. We will respond to verifiable requests within the timeframe required by applicable law.

10. Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

11. Third-Party Links

Our website may contain links to third-party websites, including the Big O Tires corporate website. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

12. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete that information, and the right to opt out of any sale of personal information. We do not sell personal information. To submit a request, contact us at the information below.

13. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have questions or concerns about this Privacy Policy, please contact PETERSEN TIRE OF AMERICAN FORK INC. at Big O Tires American Fork:

748 E State Rd, American Fork, UT 84003
Phone: (801) 692-3757
Website: valspark.ai/shops/big-o-americanfork